05:17 GMT +322 January 2020
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    Without revealing if any action was taken, Southwest Airlines issued a “sincere apology” to a Texas mother after she was mocked both online and in-person by a gate agent over her five-year-old daughter’s name.

    Without revealing if any action was taken, Southwest Airlines issued a "sincere apology" to a Texas mother after she was mocked both online and in-person by a gate agent over her five-year-old daughter's name.

    Traci Jeanette Redford took to social media and a local ABC news affiliate to call out a Southwest Airlines gate agent who she says was "mocking my child's name, laughing, pointing at me and my daughter" and even chatting with other employees about the child's uncommon name — all allegedly within earshot of her daughter, Abcde (pronounced Ab-Sid-Dee) Redford.

    Redford also pointed out that the boarding agent, under what appears to be the joint Facebook account "JoeJanelle Schartung" even took a picture of her child's boarding pass and uploaded it in a since-deleted post.

    The mother claims to ABC 7 that even after "two weeks of doing a formal complaint, Southwest hadn't done anything."

    Following the news story and social media buzz surrounding the incident, the airline issued an apology to the Redford family. It's unclear if the employee was reprimanded for her actions while on and off the clock. 

    "We extend our sincere apology to the family," said Southwest Airlines in a statement obtained by ABC 7. "We have followed up with the Employee involved, and while we do not disclose personnel actions publicly, we are using this as an opportunity to reinforce our policies and emphasize our expectations for all Employees."

    Despite Southwest's apology, the overarching opinion conveyed by social media relates to the mother's accountability in naming her daughter.

    Other users on Twitter also question the mother and believe she may have named the child "Abcde" for a chance at viral moment such as this.

    Many also thought the mother had set her child up for bullying with the strange moniker.

    Additionally, other netizens decided to school Redford on phonics.

    Twitter user @DarkoMarx offered a personal account.

    Though Redford's choice of name for her daughter is quite uncommon, a 2014 article by Vocativ claims there were at least 328 babies (all girls) named ABCDE.


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    Parenting, airline, travel, Southwest Airline, Southwest Airlines, Texas, United States
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