02:22 GMT11 April 2021
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    Social media users have recently been using misleading headlines for celebrity gossip stories to encourage voter registration ahead of the November 6 midterm elections in the United States.

    Elle Magazine has been receiving loads of negative comments after tweeting “Kim Kardashian and Kanye West are splitting up” with a link redirecting readers to a page encouraging them to vote for women in the forthcoming midterm elections.

    Twitter users couldn’t hide their frustration with the publication’s misleading headline, dismissing the media outlet for “fake news” and using click bait:

    Journalists and reporters from other outlets joined ordinary users in their outrage, blasting Elle for “spreading misinformation”…

    …with a HuffPost editor suggesting that the “super insulting” link implied that Elle readers didn’t care about the vote unless they’re duped into it with celebrity gossip:

    Another user replied to the original tweet by saying that Elle’s attempts to push voter registration had backfired:

    Days before Elle’s tweet some users were using the same trick to lure netizens into registering and voting – and it was not only about the Kimye split, but also a One Direction reunion and the reason why pop star Ariana Grande and comedian Pete Davidson had broken up.

    The midterm elections to the US Congress are set to be held on November 6, when all 435 seats in the House of Representatives and one-third of the Senate will be up for grabs.


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    backlash, criticism, misinformation, breakup, split, celebrity, fake news, voter registration, vote, midterms, Midterm Elections, Ariana Grande, Kanye West, Kim Kardashian
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