20:40 GMT30 October 2020
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    Users seem to have divided opinions on the brand's new back-to-school campaign. Some lambast the hijab as a tool of oppression, while others believe that the ad is playing the diversity card as part of a marketing plan.

    Gap Kids has released a back-to-school commercial showing a bunch of teenagers wearing denim clothes; one of the models is wearing a hijab.

    The advert has been widely praised online. Somalian-born model Hamdia Ahmed, who became the first Miss Maine pageant contestant to wear a hijab on stage, was happy with Gap jumping onboard the diversity trend. "This makes me so happy, oh my God," she wrote.

    Some users, however, have been apparently dissatisfied with the fashion retailer. In a handful of critical tweets, netizens have slammed the hijab as a choice imposed on young female Muslims.

    Others went further to accuse Gap of pursuing marketing goals.

    Some people would just fire sarcastic tweets that mention other "minorities" and crack jokes about going to school again.


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    marketing, commercial, hijab, Gap, Hamdia Ahmed, US
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