After many users complained that the image of a little girl in a hijab was tantamount to the oppression and sexualization of women, the Swedish Consulate General in Jerusalem removed the picture. It also emphasized that the aim wasn't to provoke and stressed that it worked strenuously to promote women's rights.
"The Consulate General works to promote human rights as well as to strengthen the status of women and girls and their ability to enforce their rights. The Consulate General supports several civil society organizations working on these issues, and works to raise awareness about gender roles and how they affect women's and girls' opportunities in society," the Consulate General explained to the daily newspaper Expressen.
The "Eid Mubarak" greeting from Sweden's Consulate General in Jerusalem featured a picture of Muslim parents and two children, with the little daughter wearing the Islamic headdress.
"So if I happily and without comment publishing a picture of swastika, I'm not responsible for this, right? Oh, the cowardice! Yes, you are supportive of the sexualization and the oppression of girls, in fact you cement the oppression. End of discussion," Swedish journalist and debater Katerina Janouch tweeted.
Så om jag okommenterat och glatt publicerar en bild på nazikors så "står jag inte" bakom detta? Vilka fega ynkryggar! Jo, ni står bakom sexualisering och förtryck av flickor, ni cementerar förtrycket. Punkt slut. #svpol https://t.co/G8DIR25ZLm— Katerina Janouch 🇸🇪🇨🇿🔯 (@katjanouch) June 22, 2018
"As Swede, I am ashamed, we imagine ourselves as country of equality that promotes feminism, but you seem not to have any trouble with stifling a child's freedom. Claiming that the veil is to stop the men from desiring women and promoting the sexualization of small children," Frida Rosén argued.
"Unimaginable. Löfven's government brags to the world that they are the first country ever leading a feminist foreign policy. Do the Swedish elites have no self-respect at all? They have led a formerly peaceful, well-organized and free country to imminent dissolution. They insist on spreading their values and visions of goodness throughout the world, while the "goodness country" Sweden is rotting from its roots and is crumbling just in front of them," user NorgesRøst argued in the comments section at the Dokument.no website.
Nevertheless, many found the deletion and the clarification insufficient to rectify the mistake.
"The damage is already done. Next time, you try to think about what you represent before publishing," a person commented on the Consulate General's Facebook page.