An advertising watchdog called Advertising Standards Authority has banned an advertisement which has been deemed to be objectifying women.
An outdoor poster promoting lingerie from a brand called Silks across Britain featured an image of a woman in lingerie leaning forward to show off her bust. The image was accompanied by the text “Tease the Season.”
— FashionNetwork UK (@FNW_UK) June 6, 2018
The poster appeared back in December and what troubled the campaigners the most was that the model’s head was not even featured in the poster, it was just her voluptuous body.
The group deemed the ad an objectification of women and hence it banned it from spreading across wider audience.
The advert has also been brought to the attention of the compliance team in charge of implementing the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, known as the CAP Code.