The so-called "challenge" first instructed contestants to darken the skin of their models and then work their magic to make sure that they stayed beautiful once their face was completely done. According to Pakistan Today, several participants repeatedly remarked "that doing makeup on darker skin is a challenge."
— Skhan (@SofiaKhan75) March 15, 2018
This, to no surprise, drew severe backlash on social media after the episode aired with many noting Pakistan's "obsession with fair skin."
— sosun (@sosunm) March 15, 2018
— syeda zainabb (@syedazainabb) March 15, 2018
— qirat (@brownbasic) March 14, 2018
— Farhanaaz Affandi (@flamboyantfarha) March 15, 2018
— PAKISTAN POP CULTURE (@pkpopculture) March 15, 2018
Though Hum TV has not responded nor issued an apology on the matter, Pakistan Today reported that stills from the show have been removed from the tv show's official page.