Genius! 'Three Billboards Outside Grenfell Tower, London' Campaign On

Three trucks with bright billboards took to the streets of London on Thursday. The distinct bold style of the message is a reference to the Hollywood drama film Three Billboards Outside Ebbing, Missouri.

71 people died. Still hundreds of survivors are homeless. Still there is no justice. How come? This is the message of a clever campaign to draw attention to the case of the Grenfell Tower fire in London that claimed lives of 71 people in June 2017.

The blaze, which started with a faulty refrigerator on the fourth floor of the 24-story tower rapidly spread up the new cladding on the outside because of its cheap, highly flammable panels.

READ MORE: UK Government Officially Starts Inquiry Into London Grenfell Tower Fire

Activists from the Justice4Grenfell campaign have launched an eye-catching action "to keep this tragedy in the national conscience, to make our voices heard."

3 Billboards Outside Grenfell, London

Listen to all our voices now; we demand #Justice4Grenfell

Please Retweet pic.twitter.com/nHWkrGDWNz

— Justice 4 Grenfell (@officialJ4G) February 15, 2018​

This is genius!

— EuanGray (@EuMacKenzie) February 15, 2018​

this is a brilliant idea

— japanese bonus track (@burstandbloom) February 15, 2018​

So true. The negligence of all contributors = manslaughter at best and murder at worst. Have any been questioned under caution yet?

— Anna Bowen (Brunt), MBA (@AnnaRBowen) February 15, 2018​

I can see Grenfell from my office. Sickening to see the lack of action, care or empathy from the local council and government.

— Kelly (@kemaha) February 15, 2018​

Perfect. #Justice4Grenfell #ThreeBillboards pic.twitter.com/5VuDkiK78z

— Ιman | ايمان (@ImaniAmrani) February 15, 2018​

Their focus is to obtain justice for the victims, hold local authorities and the government responsible and ensure the horrific tragedy doesn't happen again.  

According to the Department for Housing, Communities and Local Government, while 299 of the 312 buildings tested in the UK in recent months, only 26 have had the dangerous cladding fully removed.

Hmm, think it's a reference to something? #justice4grenfell (wasn't sure about the movie but this is awesome.) pic.twitter.com/MAoVKSOMPr

— David Graeber (@davidgraeber) February 15, 2018​

The style of the campaign is inspired by the Oscar-nominated film about a grieving mother who puts up three billboards asking the local police chief why there were no arrests made following the rape and murder of her teenage daughter. 

This time the chick ain’t losin’.

Don't miss the film that is nominated for 7 Academy Awards including Best Picture, Best Actress Frances McDormand, and Best Supporting Actor Sam Rockwell and @WoodyHarrelson! #ThreeBillboards — Get tickets: https://t.co/zRtTwPdh2t pic.twitter.com/GCsesU3tpa

— Three Billboards (@3Billboards) January 25, 2018​