In the current age of digital technologies and the free flow of information, it becomes especially important for the world’s militaries to maintain their public image in order to ensure popular support at home and to attract potential recruits to bolster their ranks.
So let’s take a look at how the Israeli Defense Forces handle this task.
This is how IDF touts the training regimen of a commando brigade.
Getting fit isn't always easy, but the Commando Brigade makes it fun pic.twitter.com/KziU95V8TI— IDF (@IDFSpokesperson) 27 декабря 2017 г.
And this is how IDF promotes installing sturdy doors of its own design.
Tag a friend who needs this door pic.twitter.com/IPC7Cy3CKG— IDF (@IDFSpokesperson) 16 января 2018 г.
While trying to locate a sniper sounds a little like playing ‘Where’s Waldo’, the latter definitely won’t try to shoot back.
Have you ever played “Where’s Waldo?” IDF style? pic.twitter.com/8e88bJTJeT— IDF (@IDFSpokesperson) 24 января 2018 г.
And when people who were exempt from mandatory military service still opt to enlist, it may be a good idea to pay tribute to them…
You don't need your voice when you're singing from the heart pic.twitter.com/bribv4Ql7o— IDF (@IDFSpokesperson) 12 ноября 2017 г.
… as well as to wish a good weekend to your special forces.