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    Karma is a bitch

    China Goes Nuts Over 'Karma Is a B*tch Challenge'

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    In January 2018, users on the Chinese app Dou Yin, which is reminiscent of the English language app, started posting videos of their radical transformations while repeating the “Karma is a b*tch” line from a popular TV-show.

    The now widespread phrase was uttered by one of the characters from the Riverdale TV series after hearing about a tragic car accident in Season 2 Episode 6. The graphic line has become an inspiration for many Chinese and others, who’ve started a selfie video fad showing their transformations – outfit, hair, makeup, even age and gender – in slow motion. The clip is accompanied by the 2011 hip-hop hit “Gucci Gucci” by Kreayshawn in the background.

    On January 23, YouTuber The Jing Productions uploaded a compilation of challenge videos:

    The next day, another YouTuber Joker Z followed suit:

    The Twitter and Buzzfeed reporter Kassy Cho posted a thread of her favorite videos:

    Some did not hesitate in sharing other versions as well:

    flashmob, challenge, China
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