04:41 GMT +315 August 2018
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    An undated photo of an advert for a hoodie by H&M. Clothing giant H&M has apologized Monday, Jan. 8, 2017, and removed an advertising image of a black model in a sweatshirt with the words “Coolest monkey in the jungle.’’

    Black H&M Model's Family Leaves Home in Sweden Amid 'Racism' Controversy

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    The family of the black child model has moved out of their home in Sweden for security reasons after inadvertently becoming the focal point of the uproar caused by the clothing giant H&M's controversial ad, which many deemed "racist."

    According to Terry Mango, the mother of the child, the family had to leave their home in Stockholm for security reasons. The boy's father Frank Odhiambo concurred he was worried about the family's safety after the story received worldwide attention.
    Last week, an H&M catalogue photograph of five-year-old Liam Mango, clad in a hoodie that read "the coolest monkey in the jungle," went viral on the social media, with many accusing the clothing retailer of being racist.

    Many black celebrities like The Weeknd, Diddy and LeBron James slammed H&M for the seemingly tone-deaf campaign, forcing H&M to apologize and retract the photograph. Terry Mango, however, denied any racist undertones, claiming it was an innocent outfit. By her own admission, she did not even recall her son posing in the outfit in question until the image surfaced online, causing the uproar.

    "I respect other people's opinion on the issue. I know racism exists, but does the shirt to me speak racism? No it doesn't," Mango told BBC.

    ​Mango claimed to have been a victim of racism before and admitted it was a huge problem. However, she also added that other black people have attacked her for not agreeing that the advertisement was offensive.

    "It's like I am a sell out to them, I am an embarrassment to the black and African-American people. It's like I sold my son for money," Mango said.

    ​By Liam's parents own admission, the boy loves modeling and was contracted to the H&M campaign through a modeling agency in Stockholm. Mango said young Liam was oblivious to the racism controversy surrounding the image and believed he had become a superstar following his good job as a model.

    READ ALSO: H&M Hypocrisy: Fake Charity, Incinerated Clothes Amid 'Green' Campaign

    Despite apologies from H&M and pleas from Terry Mango to "get over it," some refused to accept it. On Saturday, violent protesters in South Africa stormed H&M stores in Johannesburg. In the protests organized by the radical Economic Freedom Fighters' party, six stores were trashed, prompting the company to temporarily close all stores in order to keep staff and shoppers safe.

    Related:

    Protesters in South Africa Ransack H&M Stores Over 'Racist' Ad (PHOTO, VIDEO)
    Not So Cool Now? H&M Closes Shop in South Africa Over Racist Ad Retaliation
    Swedish Fashion Brand H&M Apologizes for 'Racism' in 'Coolest Monkey' Ad
    H&M Hypocrisy: Fake Charity, Incinerated Clothes Amid 'Green' Campaign
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    racism, fashion, H&M, Sweden, Scandinavia
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