07:14 GMT +317 July 2018
Listen Live
    Death On The Beach

    Death on the Beach: Spooky Creature Scares Instagram Users to Save Lives

    © Photo : Youtube/Sputnik
    Videoclub
    Get short URL
    0 40

    The Grim Reaper has become a new resident on the beaches of New Zealand trying to lurk swimmers to drown in the nation's waters. “If you do something foolish in the water, I’ll be there,” the Death personified warns in its own the Instagram account which has already gained more than 82k followers.

    According to Water Safety New Zealand, around 105 people die annually  on the island, and 81 of these deaths are preventable. Many incidents involve young men swimming while drunk.

    The humorous social media campaign featuring "the Swim Reaper" was launched in collaboration with the country's government and is aimed to promote water safety among men aged between 15 to 34 and to stop people from making fatal decisions.

    Related:

    Chemical 'Mist' Sweeps Over a Popular Beach in England
    Diver vs Shark: A Deadly Fight for Fish Caught on Video
    Tags:
    video, safety, swimming, death, New Zealand
    Community standardsDiscussion
    Comment via FacebookComment via Sputnik
    • Сomment

    More videos