YouTube user, XeteraCX, parodies the famous "Be a Hero" motto of GoPro ads by showing you what happens if you can't pull their stunts. The video, taken from a camera mounted on top of a bicycle, shows the cyclist dive off a ramp over the side of the cliff in a demonstration of what a GoPro ad would market as a heroic stunt.
But the stunt fails. Instead of landing safely on a trail below with the help of a parachute, the cyclist ends up tumbling downhill when the parachute doesn't open in mid-air.
