01:13 GMT08 August 2020
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    Goya Foods, which calls itself the largest Hispanic-owned food company in the US, earlier faced a flood of criticism after its CEO praised President Donald Trump at a White House event last week, sparking calls for a boycott.

    Ivanka Trump took to Twitter on 14 July to pitch products from Goya Foods, America's largest Hispanic-owned food company, touted as a premier source for authentic Latin cuisine.

    Trump, a senior White House advisor to her father, US President Donald Trump, had weighed in on the controversy surrounding the food company of late, tweeting the company’s slogan in English and Spanish.

    ​Critics wasted no time raising concerns that the First Daughter was using her government position to boost a business, supposedly violating the federal ethics law – the Hatch Act - whose main provision prohibits employees in the executive branch of the federal government from engaging in some forms of political activity.

    Some referenced the law that states “An employee shall not use or permit the use of his Government position or title or any authority associated with his public office to endorse any product, service or enterprise.”

    ​GOP operative Liz Mair warned Ivanka Trump that she was "in violation of ethics rules".

    ​Rep. Alexandria Ocasio-Cortez (D-N.Y.) called the White House adviser corrupt in a tweet in Spanish.

    Many other users slammed Ivanka Trump’s tweet as a violation of her position.

    ​Others ridiculed her for “pretending” to eat Goya food.

    ​Some Twitter users availed themselves of the opportunity to underscore that Ivanka Trump was “unqualified” to be an adviser to the US President.

    ​Ivanka Trump’s tweet comes as Goya Foods was forced to fend off a flood of criticism after its CEO extolled US President Donald Trump at a White House event last week.

    Goya was founded in Manhattan in 1936 by Don Prudencio Unanue and his wife Carolina, immigrants from Spain. It is currently the largest Hispanic-owned food company in the US, but found itself in hot water after recent comments made by Robert Unanue, the grandson of the founders and now Goya CEO.

    At a Rose Garden event announcing a “Hispanic Prosperity Initiative” on 10 July Unanue said, while standing alongside Trump:

    “We all truly blessed, at the same time, to have a leader like President Trump who is a builder.”

    ​The words set off a Twitter avalanche, with the hashtags #BoycottGoya, #GoyaFoods and #Goyaway trending on social media platforms.

    Julian Castro, the housing secretary under former President Barack Obama, and former Democratic presidential contender, slammed Bob Unanue for praising a president who “villainizes and maliciously attacks Latinos for political gain."

    ​There was no official comment from Goya Foods.


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