06:59 GMT +320 August 2019
Listen Live
    In this Feb. 7, 2019, photo, Los Angeles Lakers forward Kyle Kuzma walks on the court during an NBA basketball game against the Boston Celtics in Boston. He is wearing Nike's latest performance basketball shoes, which from concept to reality, took about three years to put together. Or 30 years, depending on how you count. The Nike Adapt BB _ a self-lacing smart shoe that can be controlled by a smartphone _ gets released to the public on Sunday, Feb. 17, 2019, a date that just happens to coincide with the NBA All-Star Game in Charlotte. It has a motor embedded within the shoe, and a hefty $350 price tag.

    Blowback as Nike Drops Sneakers With 'Betsy Ross' Flag After 'Era of Slavery' Remarks by Kaepernick

    © AP Photo / Elise Amendola
    US
    Get short URL
    113

    Nike was earlier slammed for a controversial ad campaign featuring Colin Kaepernick, who, as a star quarterback in 2016, protested racial discrimination by kneeling during the national anthem prior to professional US football games.

    US sportswear titan Nike has pulled the model of trainers featuring an early version of the US flag, the so-called Betsy Ross flag, off market shelves following a complaint from former NFL player Colin Kaepernick, WSJ reported. Kaepernick said he and others had found the shoe offensive because of its ties to America's era of slavery. Blow back to Nike's move did not take long.

    "Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July shoe, as it featured an old version of the American flag," a Nike spokesperson said, prompting a severe backlash both on- and offline, with many blasting Kaepernick and Nike for an 'anti-American' spirit.

    The Betsy Ross flag has been widely associated with the US right-wing faction, with many suggesting that it has become a symbol of white supremacists, while others hit back arguing that it simply indicates patriotism.

    The newspaper suggested that Kaepernick had said that he and others had found the shoe offensive due to its ties to America's era of slavery.

    Doug Ducey, Republican governor of Arizona, weighed in without delay, announcing that he had ordered financial incentives for Nike that would have injected investment into a multi-million dollar factory in the state's Goodyear City to be halted.

    No less furious comments came in torrents from other Twitterians:

    However, there were those who reminded the raging crowd that the aforementioned flag represents the original 13 American colonies, “the nation building on the back of slavery.”

    Nike was barraged with criticism in late 2018 over its controversial promo campaign featuring Kaepernick, which, according to reports, had a negative effect on the iconic brand's appeal to investors. In 2016, Kaepernick, a star quarterback for the San Francisco Forty-Niners, stirred controversy when he began kneeling during the US national anthem prior to NFL games as a protest against racial injustice.

    Related:

    Nike, Adidas Up in Arms Against Trump's Tariffs on 'Made in China' Shoes
    Nike, Adidas, Uniqlo Want to Produce Goods in Russia - Deputy Trade Minister
    Nike Confirms It's Axing Products in China Amid Outrage Over Instagram Post
    Tags:
    flag, anthem, Racism, NFL, Colin Kaepernick, Nike
    Community standardsDiscussion
    Comment via FacebookComment via Sputnik