10:26 GMT17 January 2021
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    Google has been paying Apple annually to remain the default search engine in the company's own browser Safari; however, the exact price of the agreement between the two high-tech giants has not been made public.

    A recent estimate conducted by analyst Rod Hall for Business Insider claimed that Google was paying Apple approximately $9 billion per year in order to maintain the agreement signed between the two companies. 

    Hall speculated further, stressing that the cost could rise to $12 billion in 2019. 

    READ MORE: Does Google Land in Cuba?

    According to the analyst, the amount that Google is reportedly paying can be justified, as Apple substantially drives Google's traffic. 


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