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Google Spends $9 Billion Per Year to Be Default Browser on Apple's iOS - Reports
Google Spends $9 Billion Per Year to Be Default Browser on Apple's iOS - Reports
Sputnik International
Google has been paying Apple annually to remain the default search engine in the company's own browser Safari; however, the exact price of the agreement... 29.09.2018, Sputnik International
2018-09-29T13:13+0000
2018-09-29T13:13+0000
2022-08-06T12:17+0000
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Google Spends $9 Billion Per Year to Be Default Browser on Apple's iOS - Reports
13:13 GMT 29.09.2018 (Updated: 12:17 GMT 06.08.2022) Google has been paying Apple annually to remain the default search engine in the company's own browser Safari; however, the exact price of the agreement between the two high-tech giants has not been made public.
A recent estimate conducted by analyst Rod Hall for Business Insider claimed that Google was paying Apple approximately $9 billion per year in order to maintain the agreement signed between the two companies.
Hall speculated further, stressing that the cost could rise to $12 billion in 2019.
READ MORE: Does Google Land in Cuba?
According to the analyst, the amount that Google is reportedly paying can be justified, as Apple substantially drives Google's traffic.
