10:57 GMT30 September 2020
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    Despite the fact that nearly 50 companies have pulled their advertisements from Bill O’Reilly’s Fox News show after a sexual harassment scandal exploded over the weekend, the program’s ratings have gone through the roof, and US President Donald Trump has said he’s got O’Reilly’s back.

    While not many people have publicly supported O’Reilly since the New York Times revealed that he had paid nearly $13 million in five separate sexual harassment settlements, Trump asserted that he does not believe the allegations against the Fox News star.

    "I think he's a person I know well — he is a good person," Trump said an interview with the New York Times from the Oval Office on Wednesday. "I think he shouldn't have settled; personally, I think he shouldn't have settled. Because you should have taken it all the way. I don't think Bill did anything wrong."

    Over the weekend, 67-year-old O’Reilly issued a statement denying claims of sexual harassment, but did not deny paying the settlements, stating that he did so to "put to rest any controversies to spare my children."

    The show has also seen a huge jump in ratings, with over 3.76 million people watching Tuesday evening’s episode of “The O’Reilly Factor.” That is a 20 percent boost from the previous Tuesday. 

    The Factor has been the highest-rated show in cable news for the last 16 years. In the first nine months of 2016 alone, the show generated more than $118 million.

    Many large companies are involved in the commercial boycott, including Jenny Craig, Subaru, Mitsubishi, Mercedes-Benz, BMW, Ancestry, Hyundai, GlaxoSmithKline, Sanofi Consumer Care, Constant Contact, Lexus, UNTUCKit, Ainsworth Pet Nutrition, Esurance, T. Rowe Price, Credit Karma and Allstate. Nearly half of the 107 companies that recently advertised on the program are now refusing to do so again, Buzzfeed reports.

    In a statement on Tuesday, Fox reported that the ads from those companies will be moved to air during other programs, which means there is unlikely to be a big loss in profit to the network.

    While O’Reilly may be so invaluable the network won’t let him go, companies have launched a successful boycott of a host in the not-so-distant past.

    In 2011, Fox News terminated its contract with Glenn Beck after 200 companies pulled their advertisements.

    Still, it is unlikely viewers will have to say goodbye to The Factor, as the network just signed a new contract with the host until 2020 — even after the report about his settlements went public.

    Related:

    More Fox News Drama: Advertisers Dropping From O’Reilly’s Show Amid Scandal
    Bill O’Reilly Joins List of Men Sued at Fox News for Sexual Harassment
    O’Reilly, Hannity, Van Susteren Might Leave Fox News if Ailes Forced Out
    Bill O’Reilly Seeks Gag Order on His Own Wife and Children
    Bill O’Reilly Caught Lying Again? LA Riot Reporting Called Into Question
    Tags:
    Ratings, Sexual Harassment, Fox News, Donald Trump, Bill O'Reilly
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