02:49 GMT28 November 2020
Listen Live
    Get short URL
    0 17

    A year after a large-scale hack of the adultery website Ashley Madison, which compromised the identities of some 32 million potential cheaters, the site has launched a new ad campaign targeting couples seeking to add another person into the mix of their sexual relationship.

    The website’s slogan, "Life's short. Have an affair," has now been replaced with “Discreet encounters made easy.”

    While the site does not hide that it remains geared toward adulterers, it features new language to describe their services, including "open-minded experiences" and "exploring moments,” Mashable reports.

    The company appears to be attempting to rebrand, specifically marketing to women. Many have called this a wise decision after the website’s reputation was torched following revelations that almost all of the female accounts were fake. 

    Since the scandal, the website’s parent company Avid Life Media has renamed itself “Ruby,” and is ironically hoping to rebuild the trust of its users, in a move some observe is similar to that of a cheating lover who has been busted.

    "It's going to take a lot of work," Ruby CEO Rob Segal told Mashable. "This is the start of a journey. We feel like we're setting the right tone here, but we're hoping to build trust in the long-term."

    The rebranding comes with a series of television commercials that will begin airing this week, one of which is titled “Polyamory,” and is geared toward sexually-experimenting couples.


    Ashley Madison CEO Resigns After Hack Reveals Cheating Site Cheated Users
    Hack Reveals Ashley Madison Created Fake Female Profiles to Attract Men
    Toronto Police Link Two Suicides to Ashley Madison Hack
    Ashley Madison Adultery Website Hit With $578m Class Action Over Breach
    Surprised? Ashley Madison Hack Proves DC Is Cheaters Capital of America
    Polyamory, Hack, Ruby, Avid Life Media, Ashley Madison, Rob Segal
    Community standardsDiscussion