The protests are said to have been planned by about 100 people who met in a St. Louis church in Ferguson on Thursday evening, where they ate Thanksgiving dinner, sang, prayed, and discussed a strategy to support the ‘No Justice, No Profit’ Black Friday boycott campaign which was organized by the Justice for Michael Brown Leadership Coalition.
It remains to be seen how the protests affect Walmart, its sales or its image, the company already embattled following the decision by workers in over 1,600 stores to go on strike earlier this week over poor work conditions and low wages.
The suburb of Ferguson itself remained calm Friday morning; 2,200 National Guard troops were deployed to the suburb by Missouri Governor Jay Nixon following protests which turned into riots following Monday’s ruling.
The St. Louis protests follow demonstrations which led to seven arrests in New York during Macy’s Thanksgiving Day Parade on Thursday, as well as protests around the US and elsewhere around the world all this week.
It is as yet unknown how seriously the viral social media-led campaign will affect sales on Black Friday, which is widely regarded as the first day of the Christmas holiday shopping season in the United States. The US National Retail Federation had earlier projected 140 million shoppers coming out and over $60 billion in sales for this year, but the campaigners for social justice hope to challenge that.