Puma's Badgeless Kit Leaves Fenerbahce Star Baffled as He Tries to Kiss Club Crest – Video

Puma's badgeless kits have been mired in controversy ever since they were launched by the German sports major ahead of the 2021-22 football season.

Sports apparel and accessories company Puma is under fire from football supporters around the world after the German multinational's badgeless shirts left Fenerbahce midfielder Muhammed Gumuskaya confused during a game on Thursday.

Puma unveiled a series of strip designs for several teams during the summer, including reigning English Premier League champions Manchester City.

The kits are unique, given they don't have a club badge on the front – as is the norm. Instead, Puma has replaced the badge with the name of the team engraved on the chest.

While the design of the kits has already angered fans, players have also suffered, which was the case with Gumuskaya during Fenerbahce's Europa League tie against HJK Helsinki.

Gumuskaya's brilliant goal against the Swedish team gave the Turkish side a 1-0 victory, but as he tried to kiss his team badge – despite his best of efforts he couldn't find it on his shirt.

As a perplexed Gumuskaya searched for the badge all over the kit, the only thing he could find was the name of the team on his shirt before his teammates joined him in frenzied celebration.

You can't kiss the badge with these new PUMA third kits. 🤣 pic.twitter.com/J7BCxv2TzG

— Not Match of the Day (@NOT_MOTD) August 19, 2021

When you try kissing the badge on the new PUMA kits after scoring the winner. 😭 pic.twitter.com/1qeLKlbpPp

— Football Tweet (@Football__Tweet) August 20, 2021

The problem with the new Puma kits - no badge to kiss 😂 pic.twitter.com/XMMv5UqYkp

— Project Football (@ProjectFootbalI) August 19, 2021

Puma's third kit crimes knows no end 😭 😭 😭

Fudged any badge-related celebrationpic.twitter.com/Twy0JQV0dr

— Melissa Reddy (@MelissaReddy_) August 19, 2021

This fella wanted to kiss the Fenerbahce badge after scoring the winner last night but couldn't find it. It is at that moment that he realized Puma effed it up. 😂😂😂

Justice Tuiyott||#BBIRuling || Null and Void || Daniel Musinga || Uhuru and Raila || Omosh || OMAD pic.twitter.com/jZN2NbTIA1

— GUARD YOUR FRAME (@EliazarBabu) August 20, 2021

When Puma tries to “change the game”

Fenerbahçe youth product Muhammed Gümüşkaya scored a banger today, and just like many would do when bagging the first goal ever for your club, he went looking for the badge. But Puma, took it off 🤷🏻‍♂️ pic.twitter.com/qXTgex7afs

— Nico Cantor (@Nicocantor1) August 19, 2021

Apart from Manchester City and Fenerbahce, the other high profile clubs that have agreed to wear the controversial kits during the 2021-22 season are Borussia Monchengladbach (Germany), AC Milan (Italy), Valencia (Spain), Marseille (France), PSV Eindhoven (Netherlands), Shakhtar Donetsk (Ukraine), and FC Krasnodar (Russia).

While unveiling the new style strips for Pep Guardiola's side earlier this week, Puma declared them "progressive."

Carl Tuffley, the company's head of design, said Puma introduced the new jerseys because they wanted to present something which was against the "traditional football jersey design."

"It is easy to play safe, but we want to change perceptions of a conventional football jersey. The third [Manchester City] kit presented an opportunity to be bold, so we wanted to re-energise these jerseys and take a new direction," he added.

However, the club's fans, who generally don't like the kit, are furious with Puma, with many taking to social media to express their disdain.

While a few City admirers labelled the team's new kit "s***" others have called it "the worst in the club's history."

This is the worst premier league kit of all time https://t.co/yIlQXZe9aR

— 1ace (@jd100_) August 18, 2021

This is comfortably the worst premier league kit, ever. Points deduction needed. https://t.co/cjaXktO8TL

— Ben Broyd (@BroydBen) August 19, 2021

Home kit, Away kit and then the Third kit pic.twitter.com/UCyORImncB

— Tapio (@__Tapio_) August 18, 2021

The Man City third kit was released yesterday and I wasn't the biggest fan of it.

However after sleeping on it and seeing it in a different light, I still think it's shit. pic.twitter.com/GOTCC4rAUl

— AD  (@ADaniRicF1) August 20, 2021

Man City's third kit looks horrendous. My club could never 🔥🔥 #mufc @ManUtd pic.twitter.com/uVQUfmIP7o

— Harry (@HazzaPenny) August 19, 2021