10:58 GMT +315 November 2019
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    Bollywood actress Katrina Kaif , center, performs during the 20th International Indian Film Academy (IIFA) awards ceremony in Mumbai, India, Wednesday, Sept. 18, 2019

    Actress Katrina Kaif Launches Beauty Brand with Sassy Video, Bollywood Biggies Pour Congratulations

    © AP Photo / Rafiq Maqbool
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    New Delhi (Sputnik): Bollywood actress Katrina Kaif has been making waves online ever since announcing that she has set her foot in the beauty industry.

    The British-Indian actress launched her beauty brand Kay By Katrina on Tuesday with an upbeat video, becoming the first Bollywood celebrity to come up with her own make-up line.

    Several A-list Bollywood celebrities, including legendary actors from Amitabh Bachchan to Priyanka Chopra, including her ex- boyfriend Salman Khan, poured congratulatory messages on the actress.

    ​Baywatch actress Priyanka took to her Twitter to say that she can’t wait to try the makeup products.

    ​Bollywood King Khan Shah Rukh also took to his Instagram feed to cheer Katrina for launching her brand.

    Bollywood megastar Salman Khan, an ex- boyfriend of Kartina, shared the video, saying: “What is Kay beauty doing out in the stores ... it should b in ur homes on ur dressing tables and on ur face without being in sum1’s face....”.

    Hrithik Roshan, who paired up with Katrina for her film “Zindagi Na Milegi Dobara”, shared a heartfelt message for Katrina on Instagram: “You have always been one of the most hardworking co-stars I have worked with. A go-getter in every sense of the word. I am so proud of your new venture, Katrina Kaif. My best wishes to you and the team. Anything you create cannot be less than spectacular... Keep shining".

    Launching her beauty brand, Katrina Kaif said that Kay Beauty is "a bridge between high glamour and care", as makeup has always been an intimate part of her journey from a model to a Bollywood actress. She went on to say that she has created a brand that truly stands for what she believes in.

    "I'm always on the clock, always on the run, with endless shoots that involve me wearing make-up all the time. As much as I love the look and feel of it, I do wish my skin felt as comfortable, as I did wearing it", the Indian daily Economic Times quoted Katrina as saying.

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