South Korean tech giant Samsung may launch the sale of its flagship Galaxy S smartphones more than a month earlier than expected, Reuters reported citing its sources.
The reported launch date is set for late January, while the previous flagship was launched in early March of this year.
Sources familiar with the matter told Reuters that the move is prompted by the desire to grab a part of the market from the struggling Huawei as well to fend off competition from Apple's new iPhones.
Huawei is currently struggling as US sanctions have cut the company off from chips supplies. While the South Korean chip industry hopes that the new US president will ease the restrictions, they also expect the incoming administration to keep the US stance towards China.
However, even though Huawei is out of the way for now, Samsung is still facing competition from other Chinese companies like Xiaomi and Oppo as well as Apple, which launched its new smartphones a month later than usual.