Women are able to pick a potential father for their child based on academic qualifications and physical characteristics, such as height, weight, complexion, hair and eye color.
For US$1,200 customers can pick from applicants who come from a range of professionals, including law, medicine and the arts and pay through the app for a sperm sample which is then delivered to a clinic.
London Sperm Bank Donors app lets you choose race and eye colour of sperm donor— Nola Donato (@NolaDonato) September 26, 2016
If the chosen digital donor is unavailable, customers can place the preferred fertilizer on a wish list that will send an alert to the smartphone once he is available.
"You make all the transactions online, like you do anything else these days," Kamal Ahuja, scientific director of the London Sperm Bank said.
The app, meets all the legal requirements of the IVF regulator, Human Fertilization and Embryology Authority (HFEA) and according to Mr. Ahuja provides women with the privacy they need when searching for a sperm donor.
Probably the cutest sperm gif ever made pic.twitter.com/e69YNGGS5E— ✧☆＊MinimilkBella＊☆✧ (@himederebun) June 14, 2016
According to reports, around 50 percent of IVF clinics in Britain, including private and NHS clinics, have registered with the online sperm service.