“And just like the flip phone is disappearing, old communication styles are disappearing too,” Marcus noted.
Messenger has recently passed the threshold of 800 million users, Time reported. Facebook developers began a major push last year to upgrade the app, adding new features to the service that allow users to do everything from making purchases via app, chatting with customer service representatives and ordering rides through Uber.
Marcus pointed out that the goal in this development is to unite as many functions as possible in one multitasking app.
“It is so much easier to do everything in one place that has the context of your last interactions, as well as your identity — no need to ever log in — rather than downloading apps that you’ll never use again and jumping around from one app to another.”
Facebook is also looking into employing artificial intelligence (AI) to improve their messaging products.
When Facebook decided to split Messenger from their main social network app, users lambasted the idea because of the need to download them separately. Despite that, Messenger rapidly climbed to the top spot of the App Store’s chart of free apps.