According to a press release, the aim of enthusiasts was to revive the legendary brand and produce a high-quality product like in the 1960s and 70s. The designers retained the original design and manufactured the shoes in accordance with the Soviet standards.
"In addition to its quality, 'Two Balls' reflect the cultural heritage of our country. They were invented more than forty years ago, in the golden years of the light industry, and made with such high quality that we could improve them only in details," the Russian brand's owner Evgeny Raykov said.
Various models of sneakers were popular in the USSR, however the best among them and the most desired ones were the models of the Soviet-Chinese production, in particular those of "Two Balls".
In 2013, young entrepreneurs came up with the idea to revive the legendary brand.
The designers found an old plant where "Two Balls" sneakers were produced more than forty years ago and which maintained original equipment. Moreover, they used new technologies to make the shoes even more comfortable.
"Today, people have become bored of the low quality and faceless mass market products. Motley consumer goods which were attractive in the nineties don't look good to the eye anymore; the Russian consumer society has grown and become more demanding. Thus, today there is a very high demand for high-quality products, especially for high-quality products developed by our experts according to Russian standards and reflecting our culture and heritage," the website of the revived brand says.
The sale of the shoes started on July, 6. The company is planning to sell five models, their prices range from 3,900 to 4,600 rubles ($60-75). In the future, designers are planning to add to the collection 14 other models — copies of the sneakers that were produced from 1965 to 1976.