What Makes a City Friendly?

Moscow was recently ranked by a US-based travel magazine as the world’s most unfriendly city.

The US-based magazine Travel + Leisure revealed the results of its survey, where they asked their readers to rank 266 cities on everything from their value to the friendliness of their people. Moscow found itself at the top of the world’s unfriendliest cities list, as the readers “didn’t find Muscovites to be particularly helpful”. On this edition of Looking Forward, co-hosts Svetlana Ekimenko and Victor Erofeyev are joined by Nick Greenfield, Head of Tour Operator Relations at The European Tour Operators Association to discuss what factors in when determining whether a city is “friendly”.