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    Looking Forward

    Who Calls the Shots in Media

    Looking Forward
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    We live in a media-dominated society. World view is increasingly shaped by news-bites and entertainment offered by electronic and print media.

    Media bias is something that all of us, irrespective of political philosophy, ought to be concerned about.

    A new poll, conducted in the United States and Europe by London-based ICM Research showed that 56 percent of the respondents are convinced their local media is influenced by politicians and big business.

    On this edition of Looking Forward, co-hosts Svetlana Ekimenko and Victor Erofeyev are joined by Petros Iosifidis, Professor in Media & Communication Policy at City University, London, to reflect on the forces that drive the media.

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    media bias, media
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