05:07 GMT15 April 2021
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    Are We Victims of Aggressive Advertising?

    Looking Forward
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    Today we often make lifestyle choices under the not-so-subtle influence of advertising. What role does advertising play in our lives, and how does it affect our self-image?

    Are we all the victims of aggressive advertising? Why are we so easily persuaded? On this edition of Looking Forward Svetlana Ekimenko and Victor Erofeyev are joined by J Scott Armstrong, Professor of Marketing at the University of Pennsylvania and author of the book “Persuasive Advertising”, to discuss the impact advertising has on us.

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