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Are We Victims of Aggressive Advertising?
Are We Victims of Aggressive Advertising?
Sputnik International
Today we often make lifestyle choices under the not-so-subtle influence of advertising. What role does advertising play in our lives, and how does it affect... 30.04.2015, Sputnik International
2015-04-30T10:05+0000
2015-04-30T10:05+0000
2015-04-30T15:15+0000
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Sputnik International
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Are We Victims of Aggressive Advertising?
10:05 GMT 30.04.2015 (Updated: 15:15 GMT 30.04.2015) Today we often make lifestyle choices under the not-so-subtle influence of advertising. What role does advertising play in our lives, and how does it affect our self-image?
Are we all the victims of aggressive advertising? Why are we so easily persuaded? On this edition of Looking Forward Svetlana Ekimenko and Victor Erofeyev are joined by J Scott Armstrong, Professor of Marketing at the University of Pennsylvania and author of the book “Persuasive Advertising”, to discuss the impact advertising has on us.