The Labour party hope the rebrand of Mr. Corbyn will help capitalize on the populism movement that has swept the nation since Brexit.
Authoritarian populism is an emerging force among voters across Europe according to YouGov, an international internet-based market research firm, that said that it could be the defining political phenomenon of the next decade. It is described as a response to the post-war settlement and cynicism over human rights, anti-immigration and anti-globalization, with an anti-EU position.
Strategist believe Corbyn's new approach could help close the gap in the polls with the UK Conservative party, which is headed up by Prime Minister Theresa May.
Corbyn as a "populist" explains what populism really is. https://t.co/nou3wBlFwh— WeRuckWeRoll (@vintagerugbyboy) 16 December 2016
The Labour party has suffered two stinging by-election results in recent weeks, slumping from second to fourth in Sleaford and North Hykeham, behind the UK Independence party (UKIP) and the Liberal Democrats, and losing its deposit in Richmond Park.
Mr. Corbyn hopes this recast will help boost his popularity and he plans to make more TV appearances in a bid to target UkIP supporters.
At a Westminster rally for the NHS on Thursday, Mr. Corbyn and shadow health secretary Jon Ashworth criticised UKIP's "divisive" new leader Paul Nuttall, accusing him of wanting to privatise the health service.
It marked a potential pivot in approach for Labour, which faces losing northern Brexit-voting seats to UKIP as immigration continues to play a central role in the Brexit debate.
Paul Nuttall, said in his acceptance speech as leader of UKIP that his party would go after unhappy Labour voters.
However, Mr. Nuttall may not find it as easy, as Mr. Corbyn attempts to buy back the affection of lost party allies.
Labour's election coordinator Jon Trickett said the party was already placing itself on a war footing in expectation of a snap general election in 2017.
"Theresa May has said there will not be a snap election; that doesn't mean there won't be an early election," Mr. Trickett said in a recent interview.
"It's our job to be ready. We're ramping up the organisation now. There's a great deal of analytical work going on behind the scenes."
Populism is a popular movement at the present time and may have caused the former UK Prime Minister David Cameron his leadership. Now Labour leader Jeremy Corbyn and his party plan to 'cash in' on a ideology that is currently paying off.