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    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    • D for Denim: How Jeans Have Become The World's Most Popular Leggings
    © AP Photo / Jacquelyn Martin
    Nine-year-old Erek Hansen of Curtice, Ohio, pokes his head out of 33,088 pairs of jeans that were collected as part of a project launched by National Geographic Kids Magazine so that they could be recycled into housing insulation in Washington, on Wednesday, 12 August 2009.

    On 20 May 2021, the world celebrates the 150th anniversary of the invention of modern jeans by Jacob W Davis - a breakthrough that has really changed the way people dress.

    It is almost impossible to imagine modern fashion and everyday activities without blue-coloured denim trousers but 150 years ago, Jacob W Davis (who had been born Jacob Youphes in Riga in what was then the Russian empire) discovered that by inserting rivets into weak points in the seams, he could make a particularly durable pair of trousers.

    Denim itself is a sturdy type of cotton which originated in Nimes, France - denim is a contraction of "de Nimes" (from Nimes). Thus a Franco-Russian product turned into regular clothes for American cowboys and gold prospectors and are now the most popular trousers in the world. No matter, where you live - from the biggest cities to the remotest parts of the world, everyone wears jeans, and feels good about it!

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