22:02 GMT20 February 2020
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    © AP Photo / Alexander Zemlianichenko
    Wednesday 31 January 1990, a file photo, hundreds of people lined up around the first McDonald's restaurant in the Soviet Union on Moscow's Pushkin Square on its opening day.

    30 years ago, on 31 January 1990, Moscow saw the opening of the first McDonald's in the USSR. Hundreds of people, who had in the past gone to Soviet cafes and bars that served dumplings, spent hours in queue on a cold January day to taste the previously unknown Western dishes.

    The grand opening of the first fast food restaurant saw people wearing traditional Russian clothes while playing Slavic instruments such as accordions and treshchotkas (idiophone percussion instrument) and was widely covered by local media.

    According to estimates, some 30,000 people gathered that day to take part in the beginning of a new era in Soviet gastronomic preferences. A fun fact: at the time, the McDonald's logo had a small Soviet flag placed beneath the letter “M”.

    Check out this gallery to see, without exaggeration, this remarkable day at the end of the Soviet era!

    opening ceremony, anniversary, McDonald's, Moscow, USSR
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