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From Pencils to Condoms: Famous Soviet Advertising Posters in 1920-1930s

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"The Soviet means the excellent", this phrase has become an axiom for all generations of Russian people. Not only was the lifestyle, ideology, and policy of the Soviet state considered excellent, but also the advertising.

Trademarks, brands, posters, shop windows, and signs from the Soviet period have become a model for many advertising creations in our time. In the 1920-1930s, the period of the formation of the Soviet state, it was advertising that became the link between the government and the people. The nature of Soviet posters changed with the historical development of the USSR, while the propaganda contained in them combined human values (freedom, social justice), patriotism, educational elements, appeals for a healthy lifestyle, etc. Soviet posters, as a rule, are works of art and reflect elements of Soviet cultural heritage.

© Photo : Public domainAn advertising poster from the confectionary cooperative partnership "Ideal". Moscow, 1927.
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An advertising poster from the confectionary cooperative partnership "Ideal". Moscow, 1927.
© Sputnik / Alexander Krasavin / Go to the mediabankA promotional poster "There are no better pacifiers". An advertising poster from Rezinotrest. Artist A. M. Rodchenko. 1923.
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A promotional poster "There are no better pacifiers". An advertising poster from Rezinotrest. Artist A. M. Rodchenko. 1923.
© Photo : Public domainA promotional poster for "Mospoligraf" pencils, Leningrad (St. Petersburg), 1928.
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A promotional poster for "Mospoligraf" pencils, Leningrad (St. Petersburg), 1928.
© Sputnik / Dmitry Korobeinikov / Go to the mediabankReprint of the Soviet poster advertising galoshes: "Rezinotrest. Moscow. Galoshes with the triangle mark. Each co-operative must have Rezinotrest Galoshes" by Artist Bayuskin Vasily (1898-1952).
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Reprint of the Soviet poster advertising galoshes: "Rezinotrest. Moscow. Galoshes with the triangle mark. Each co-operative must have Rezinotrest Galoshes" by Artist Bayuskin Vasily (1898-1952).
© Photo : Public domainAn advertising poster for "Krasniy Mak" (Red Poppy) cosmetics, Moscow, 1938.
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An advertising poster for "Krasniy Mak" (Red Poppy) cosmetics, Moscow, 1938.
© Sputnik / Dmitry Korobeinikov / Go to the mediabankA Soviet poster with an ad for "Chlorodont" toothpaste, 1929.
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A Soviet poster with an ad for "Chlorodont" toothpaste, 1929.
© Photo : Public domainAn advertising poster from the USSR People's Commissariat of Food Industry "On every street, in any lane, they know about a tasty Russian bun" (On every street you know it's fun to find a tasty Russian bun), Moscow, 1930s.
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An advertising poster from the USSR People's Commissariat of Food Industry "On every street, in any lane, they know about a tasty Russian bun" (On every street you know it's fun to find a tasty Russian bun), Moscow, 1930s.
© Photo : Public domainAn advertising poster for Leningrad clothes. Leningrad (St. Petersburg), 1927.
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An advertising poster for Leningrad clothes. Leningrad (St. Petersburg), 1927.
© Photo : Public domainAn advertising poster from the USSR People's Commissariat of Food Industry “Demand sausages everywhere”. Moscow, 1937.
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An advertising poster from the USSR People's Commissariat of Food Industry “Demand sausages everywhere”. Moscow, 1937.
© Photo : Public domainA poster "An advert in the tram is cheap and rational. A million people read it every day". Moscow, 1927.
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A poster "An advert in the tram is cheap and rational. A million people read it every day". Moscow, 1927.
© Photo : Public domainA poster from the 2-nd Goszavod "Zarya" (Sunrise). Moscow, 1926.
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A poster from the 2-nd Goszavod "Zarya" (Sunrise). Moscow, 1926.
© Sputnik / Alexander Krasavin / Go to the mediabankA poster "A man - only with a wristwatch. Moser only. Only in GUM". Advertisement for "Moser" wrist watch. Artist A. M. Rodchenko. 1923.
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A poster "A man - only with a wristwatch. Moser only. Only in GUM". Advertisement for "Moser" wrist watch. Artist A. M. Rodchenko. 1923.
© Photo : Public domainAn advertisement from the USSR People's Commissariat of Food Industry «Fresh like in summer. Fruits and berries, canned by artificial cold. The best dessert and diet product of canned fruits and berries». Moscow, 1938.
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An advertisement from the USSR People's Commissariat of Food Industry «Fresh like in summer. Fruits and berries, canned by artificial cold. The best dessert and diet product of canned fruits and berries». Moscow, 1938.
© Photo : Public domainA poster from the contraceptive factory "Krasniy Resinschik" (Red Rubber Man), 1938.
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A poster from the contraceptive factory "Krasniy Resinschik" (Red Rubber Man), 1938.
© Photo : Public domainAn advertisement for household equipment "Duks", Leningrad (St. Petersburg), 1925.
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An advertisement for household equipment "Duks", Leningrad (St. Petersburg), 1925.
© Photo : Public domainA poster from "Mosselprom", Moscow, 1928.
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A poster from "Mosselprom", Moscow, 1928.
© Photo : Public domainA poster for "My grandmother's bouquet" soap, Moscow, 1928.
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A poster for "My grandmother's bouquet" soap, Moscow, 1928.
© Photo : Public domainA poster for flax soda "Sibiryachka", Novosibirsk, 1927.
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A poster for flax soda "Sibiryachka", Novosibirsk, 1927.
© Photo : Public domainA poster for "Hot Moscow cutlets with a bun. 50 kopecks", from the USSR People's Commissariat of Food Industry Glavmyaso, Moscow, 1937.
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A poster for "Hot Moscow cutlets with a bun. 50 kopecks", from the USSR People's Commissariat of Food Industry Glavmyaso, Moscow, 1937.
© Photo : Public domainA poster from "Mosselprom", Moscow, 1927.
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A poster from "Mosselprom", Moscow, 1927.
© Photo : Public domain/Unknown artist-monogramist V.G.A poster for "Weinbaum" typolithography, Krasnoyarsk, 1925.
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A poster for "Weinbaum" typolithography, Krasnoyarsk, 1925.
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