Modern beauty standards have changed the attitudes of women in terms of how they look: plump derrieres are considered to be a big plus. This trend has come to the US, Europe and Russia from Latin America. In 2011, the Miss BumBum contest was created in Brazil. Since then, 500 of the country's curviest beauties have prepared and participated in the contest for four months. This week, Erika Canela won the 2016 Miss BumBum contest. Let's recall all the Miss BumBum contests through the years of its existence.
Models in bikinis perform at Paulista Avenue in Sao Paulo to promote the 2016 Miss Bumbum Brazil pageant on August 8, 2016.
Competitors of the 2012 Miss Bumbum Brazil wait to record a TV program in Osasco on September 24, 2012.
Carine Felizardo from Para state poses after winning the the 2012 Miss Bumbum contest in Sao Paulo on November 30, 2012.
A man takes a selfie with candidates to the 2015 Miss Bumbum Brazil pageant at Paulista Avenue in Sao Paulo on August 3, 2015, during an event to promote the contest.
A competitor poses on the catwalk during the 2014 Miss Bumbum Brazil pageant in Sao Paulo on November 17, 2014.
Erika Canela from Bahia smiles after winning the Miss Bumbum Brazil pageant in Sao Paulo on November 9, 2016.
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© AP Photo / Nelson Antoine
Third place winner Camila Vernaglia, left, and second place winner Andressa Urach kiss as they hold their prize money at the end of the Miss Bumbum Brazil contest in Sao Paulo on November 30, 2012.
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© AP Photo / Andre Penner
Miss BumBum Brazil contestants pose for photographers in the middle of Paulista Avenue to promote their beauty contest in the financial district of Sao Paulo on August 3, 2015.
A competitor poses on the catwalk during the 2016 Miss Bumbum Brazil pageant in Sao Paulo on November 9, 2016.
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© AP Photo / Nelson Antoine
Andressa Urach competes in the Miss Bumbum Brazil contest as photographers take pictures in Sao Paulo on November 30, 2012.
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© AP Photo / Nelson Antoine
Women pose for photos during the Miss Bumbum Brazil contest in Sao Paulo on November 30, 2012.
A competitor poses on the catwalk during the Miss Bumbum pageant in Sao Paulo on November 30, 2012.
A competitor of the 2012 Miss Bumbum Brazil touches a dog before recording a TV program in Osasco, a surburb of Sao Paulo on September 24, 2012.
Models wearing bikinis perform at Paulista Avenue in Sao Paulo on August 3, 2015 to promote the Miss Bumbum Brazil 2015 pageant.
