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Pokemon on Parade: Japan Hosts Procession of Pikachus

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From August 7-14, the Japanese city of Yokohama is hosting its very own Pikachu festival. The associated parade was first held in 2014 to celebrate the release of a new Pokémon movie. However, Pokemon Go has re-energized the brand and the popularity of its most recognizable character.

 

© AFP 2023 / KAZUHIRO NOGI The Pikachu Parade was introduced in Yokohama as part of an annual dance festival. Today, the festival fans have non-stop fun, dress up in funny costumes and receive a truly immersive experience.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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The Pikachu Parade was introduced in Yokohama as part of an annual dance festival. Today, the festival fans have non-stop fun, dress up in funny costumes and receive a truly immersive experience.
© REUTERS / Kim Kyung-HoonThis year, the Pikachu festival is being held a little more than a month after the release of Pokémon Go game, which has become a global mega hit.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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This year, the Pikachu festival is being held a little more than a month after the release of Pokémon Go game, which has become a global mega hit.
© REUTERS / Kim Kyung-HoonYokohama is covered with Pikachu artwork, promotional items, and with multiple themed stages for Pikachu performance.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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Yokohama is covered with Pikachu artwork, promotional items, and with multiple themed stages for Pikachu performance.
© REUTERS / Kim Kyung-HoonPeople dressed up in adorable costumes have filled the city streets with bright yellow.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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People dressed up in adorable costumes have filled the city streets with bright yellow.
© REUTERS / Kim Kyung-HoonHundreds of Pikachus have marched through the streets of Yokohama.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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Hundreds of Pikachus have marched through the streets of Yokohama.
© REUTERS / Kim Kyung-HoonIn 1999, Times’ “Best people of the year” list gave Pikachu second place. Despite not technically being a person, Pikachu was referred to as “the most loved animated character after Hello Kitty.”
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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In 1999, Times’ “Best people of the year” list gave Pikachu second place. Despite not technically being a person, Pikachu was referred to as “the most loved animated character after Hello Kitty.”
© AP Photo / Shizuo KambayashiIn 2003, in Forbes’ list of fictional characters, Pikachu moved to 8th place, as income from Pikachu amounted to $825 million.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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In 2003, in Forbes’ list of fictional characters, Pikachu moved to 8th place, as income from Pikachu amounted to $825 million.
© REUTERS / Kim Kyung-HoonBy hosting the Pikachu parade, the city hopes to attract international tourists.
Pokemon on Parade: Japan Hosts Procession of Pikachus - Sputnik International
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By hosting the Pikachu parade, the city hopes to attract international tourists.
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