Speaking at a press conference on the RIA premises Tuesday, Sokolov said the imposition of quotas was a "dangerous thing" to do and that this was one of those cases when good intentions may lead to a result diametrically opposite to the one intended originally. Thus, for instance, quotas on U.S. - made movies may prevent some quality Hollywood stuff from reaching Russian television audiences while schlock will find its way onto the local screen anyway, Sokolov explained.
It is Mikhail Shvydkoi, head of the Federal Agency for Culture & Arts, and Mikhail Seslavinsky, of the Federal Media Agency, who will do the decision making on all related issues, the minister added.
Sokolov also spoke in favor of the creation of a uniform regulatory system for the Russian mass media. In his opinion, the 1991 media law has proved highly efficient, but subsequent government resolutions and by-laws come in conflict with that piece of legislation. By way of example, the minister cited the effective sports & physical education law, obligating Russian TV broadcasters to make morning and afternoon fitness shows part of their weekday schedules, something which contradicts the media law.