At the presentation of the film Kirilenko, the first Russian to play in a NBA All-Star Game, made his debut as a UNICEFF goodwill ambassador. Andrei and Maria said they were able to create Kirilenko's Children with UNICEFF support. The fund will assist orphanages, children's hospitals and basketball schools.
"It would hardly be right to get scattered and to strive to help everyone a little. It would be imperceptible help. We plan to concentrate on one hospital and one orphanage which we are now choosing," Andrei Kirilenko said in an interview with RIA Novosti. "As for a basketball school, it is most likely going to be my hometown sports school in the Frunzensky district of St. Petersburg. Regrettably, it is not in good condition."