These lads from Essex are attempting to spark their very own viral trend, which they call #BeerTowers. They’re all hoping that this dangerous game catches on and that eventually they might get a full-blown smartphone sponsorship.
The rules are simple: it’s like Jenga, but instead of wooden blocks, contestants need to sandwich their phones between their pint glasses. Using dexterity and willpower, a tower formed of beer is constructed. So far, the record is seven pints. The building of the Giza pyramids doesn’t seem too wild now, does it?
A quick risk assessment reveals that the only danger involved is a loss of beer, and potentially a few broken phones. Why not!
Within a half-hour, the Essex boys had constructed 12 towers, but it’s hadn’t been long before it all went belly up. In the words of Rob: “We were better when we were sober.”
Whether or not #BeerTowers catches on, this is a big day for England, as they go head to head against Panama. Maybe it’s the breakfast beer goggles, but these fans don’t appear nervous at all!