"We view this as an indication of solid demand paired with very limited supply," Piper Jaffray analyst Gene Munster wrote in a note to clients. "We continue to expect modest sales in the June quarter as demand ramps over time."
In an interview with CNBC, Apple CEO Tim Cook said that pre-order sales were “great.”
Reviews of the product have been mixed, with many praising the watch’s “beautiful” and “stylish” appearance, and expressing disappointment with relatively low battery life and slow-loading apps.
But that hasn’t stopped many consumers. The Apple Watch has a standard $349 model, but the price tag that can go as high as $17,000 for the 18-karat gold alloy version.