20:11 GMT17 January 2021
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    Apple Watch Pre-Sale Sells Out in Hours

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    Though the gadget doesn't officially go on sale until April 24, the new Apple Watch sold out in its online pre-orders and has pushed back its delivery dates until June for all models.

    People flocked to stores around the world to get a close-up of Apple’s new luxury item, and analysts differ as to whether the sell-out has more to do with limited supply or soaring demand — or both.

    "We view this as an indication of solid demand paired with very limited supply," Piper Jaffray analyst Gene Munster wrote in a note to clients. "We continue to expect modest sales in the June quarter as demand ramps over time."

    In an interview with CNBC, Apple CEO Tim Cook said that  pre-order sales were “great.” 

    Reviews of the product have been mixed, with many praising the watch’s “beautiful” and “stylish” appearance, and expressing disappointment with relatively low battery life and slow-loading apps. 

    But that hasn’t stopped many consumers.  The Apple Watch has a standard $349 model, but the price tag that can go as high as $17,000 for the 18-karat gold alloy version.


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