Uttar Pradesh's governing Bharatiya Janata Party (BJP) and the main opposition Samajwadi Party have engaged in a poster war, targeting each other in the launch of intense political campaigns for next year's assembly elections. The BJP state unit on Tuesday put up posters saying "2022 Mein Khela Na Hoye" (No Game in 2022).
Now, BJP has put a poster in #UttarPradesh reading: Khela Na Hoye (Game Not Possible)— Geekyblogger (@Deexa19) July 7, 2021
After @samajwadiparty put posters saying: 2022 Khela Hoye
Election War, Election Time Excites Me: Election Hoye pic.twitter.com/JN8p8EK4GT
The elections for the 403 assembly seats in Uttar Pradesh are scheduled for early 2022, along with four other Indian states - Uttarakhand, Punjab, Goa, and Manipur.
The BJP's poster was put up in response to the Samajwadi Party erecting banners across the state with the tagline "2022 Mein Khela Hoi" ("Game On in 2022") in the state.
On Tuesday, West Bengal chief Mamata Banerjee also announced that her government would celebrate "Khela Hobe" day.
People have appreciated 'Khela Hobe', so we will have 'Khela Hobe Diwas': West Bengal CM Mamata Banerjee in the Assembly (file pic) pic.twitter.com/ih5eIGEIKo— ANI (@ANI) July 6, 2021
Khela Hobe (Game On), a Bengali term, first emerged in the West Bengal state assembly election, held during March-April this year. West Bengal's governing Trinamool Congress (TMC) and opposition Bharatiya Janata Party used the slogan in their political campaign, hoarding posters and jingles.
Prime Minister Narendra Modi and Mamata Banerjee both used the term to challenge each other in their political rallies.
With growing popularity among the masses, many companies are now using Khela Hobe (Game On) as their tagline to increase the sale of their products in West Bengal.