Almost two months after being declared banned, PUBG is officially dysfunctional in India starting Friday. Both of its versions, PUBG Mobile as well as PUBG Mobile Lite will no longer work for Indian gamers.
An official PUBG statement was released on Facebook around midnight, with the developers saying they "deeply regret this outcome", while thanking Indian fans for supporting the game so wholeheartedly.
They also noted that protecting user data has been a top priority of the game.
The news has set off a real social media storm, with PUBG players who spent hours glued to the screen sharing teary emojis as they bid adieu to their favourite game.
No hopes left..Bye by PUBG 👋👋 🙏🙏.. LAST DAY 😓😥 pic.twitter.com/9Om2lnpxVW— Subrat Saseni🇮🇳 (@KanhaSaseni) October 30, 2020
#PUBGMOBILE During lockdown PUBG was a life savior .It was an emotion and reunion of long lost friends . This game has a special place in my heart . Though I am not “pro player” but I enjoyed each and every moment while I was playing it .— Nikhila A (@JustNikhila) October 29, 2020
A final bye to PUBG ❤️✨#PUBG pic.twitter.com/L0wsc2wtoR
Memers also got to work, trying to lighten the mood.
*PUBG Mobile to stop working for Indian users from today* pic.twitter.com/Wjj5eXCbey— Harsh Anand (@harshhhh_zoned) October 30, 2020
The "survival of the fittest" idea-based battle game was launched by South Korean video game company Bluehole in 2017. Chinese tech giant Tencent, however, holds shares in PUBG's parent company, leading to its ban in India.
After losing one of its biggest markets, India, in September PUBG announced that it was abolishing its links with China and Tencent saying, "In light of recent developments, PUBG Corporation has made the decision to no longer authorise the PUBG MOBILE franchise to Tencent Games in India. Moving forward, PUBG Corporation will take on all publishing responsibilities within the country".
In recent months, India has banned a total of 233 Chinese apps against the backdrop of prevailing border tensions between the two Asian neighbours.
Despite multiple rounds of diplomatic talks, the two countries have so far failed to find a middle ground on the border tiff that erupted in April over infrastructure development. As the face-off escalated into a violent skirmish on 15 June in which 20 Indian soldiers were killed, the two sides have deployed thousands of troops in the Ladakh region.