With 6 million subscribers and 10.2 billion views, the FunToyzCollector YouTube channel is way more famous than many TV stations.
What’s on display? Well, mostly this:
“We all know Peppa and her family love to play in muddy puddles. So today we’re gonna make muddy puddles with Bath Paint!”
The owner of the channel makes reviews of children’s toys. They are the central part of each video, with the author staying behind the curtain. You can only see close-up shots of the lady’s hands unpacking the toys and playing with them.
FunToyzCollector is one of many “unboxing” channels on YouTube where consumers show other consumers exactly what they’re getting if they order something over the Internet.
Recent trends show that more and more consumers would prefer to see in detail what their new phone or tablet looks like, rather than relying purely on advertising or their own imagination.
Lewis Hilsenteger is the founder of Unbox Therapy – a YouTube channel with more than 4 million subscribers.
He says that sometimes manufacturers send him their products so they can get exposure through Unbox Therapy, but if you’re a newbie in this business, you would probably have to find other means of getting new products. Here’s what Hilsenteger recommends in his Q&A YouTube video to those who are just starting their own Internet review gig:
Get your hand on any product you can – your friends’ product, you know, cheaper product etcetera, and then put a sh**load of time into the actual production. Make the production value top-notch on what you do, and believe me: people will notice, you’ll gain some momentum and that will help you justify the cost.”
The owner of Unbox Therapy says it’s not easy to make living just by making unboxing videos, but with the overall popularity of the genre is growing, bringing new opportunities to those who make product reviews.
A report by A.T.Kearney shows that e-commerce sales increased more than 20 percent worldwide in 2014 to almost $840 billion, as online retailers continued expanding to new geographies and physical retailers entered new markets through e-commerce.
And that, in turn, means more consumers would like to see the video of Peppa Pig leaving her package and playing in muddy puddles, or the latest smartphone being tested by another person, before getting their hands on the actual products.
