“If we all do our bit, we can reduce our health risks and protect ourselves against coronavirus – as well as taking pressure off the NHS,” Prime Minister Boris Johnson said in the press release.
According to a government press release, the measures will include a ban on commercials for foods high in sugar, salt or fat before 21:00 [20:00 GMT], restricting the types of food that can be included in “buy one get one free” offers, and forcing the producers of alcoholic beverages to include calorie labelling.
Approximately 63 percent of adults in England are either overweight or obese, the government said. Overweight and obese people are more likely to become seriously ill with COVID-19 than the general population, according to the press release.
The latest initiative comes as the UK continues to tackle one of the world’s most severe outbreaks of COVID-19. The country has the third-highest death toll worldwide as 45,752 people have died as of Sunday, according to the Department of Health and Social Care.