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    UK Army Manages to Double Sign-Ups Amid 'Snowflake' Generation Ad Campaign

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    Defence Secretary Gavin Williamson described the campaign as "a powerful call to action that appeals to those seeking to make a difference as part of an innovative and inclusive team".

    According to the British Armed Forces, the Army had 9,700 applications in the first three weeks of January — a five-year high — compared to 5,437 the previous year.

    The surge in the number of recruits comes amid a controversial attempt to appeal to the younger generation.

    Old-style posters released in January urged "snowflakes", selfie addicts, class clowns, phone zombies and "me, me, millennials" to join the ranks of the British Army. The posters were a part of a £1.5million campaign mainly aimed at those aged 16-25.

    Related:

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    'Never Happened': 'The Rock' Johnson Denies Mocking 'Generation Snowflake'
    British Army Seeks Out Selfie Addicts & Millennials of Snowflake Generation
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    recruits, army, military, United Kingdom
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