22:20 GMT20 January 2021
Listen Live
    Get short URL

    The American mega-corporation had earlier been successful in preventing Ireland's Supermac's from expanding in Europe, claiming that the name of the Irish company would lead to "confusion", as it resembles the name of the legendary Big Mac burger.

    McDonald's lost a legal battle to the Irish-based Supermac's, as the European Union Intellectual Property Office (EUIPO) ruled that the latter can expand throughout the UK and the European Union, The Irish Times reported Tuesday.

    READ MORE: Not Loving It: Crucified Ronald McDonald Triggers Christian Protests in Israel

    According to the EUIPO, the American fast food giant was not putting the Big Mac trademark to "genuine use".

    "We knew when we took on this battle that it was a David versus Goliath scenario but, just because McDonald's has deep pockets, and we are relatively small in context doesn't mean we weren't going to fight our corner", Supermac's founder and owner Pat McDonagh told The Irish Times.

    The ruling also implies that Supermac's would be able to use the Big Mac trademark as a name for its product or restaurant in Europe.


    Not Loving It: Crucified Ronald McDonald Triggers Christian Protests in Israel
    Kendall Jenner Hits McDonald’s After High-Profile Social Event in London (PHOTO)
    Still a Fast Food Lover? WATCH This Gross Video From a UK McDonald’s
    UK Minister Wants McDonald's to Abandon Happy Meal Toys Due to Ecology Concerns
    brand name, bran, Supermac's, McDonald's, European Union, Ireland
    Community standardsDiscussion