07:53 GMT09 May 2021
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    A brunette who appears on an omnipresent advert has been terrorizing London commuters, causing many to document their fears on Twitter. But she turns out to be an Australian who lives in Berlin and was unaware of her fame.

    In George Orwell's book, Nineteen Eighty-Four, images of the sinister dictator Big Brother stare out from posters all over Airstrip One, a fictionalized and dystopian version of Britain.

    ​But in 2017, it is "Big Sister" who stares out from posters on platforms and tunnels throughout the London Underground system, her eyes following passengers everywhere they go.

    ​The woman has been chosen as the face of the travel website, Trivago, and her picture is on hundreds of advertisement posters, sparking an avalanche of tweets.

    It turns out that she is actually an Australian model, Gabrielle Miller, who lives in Berlin and was not aware of her new-found fame.

    ​"What? No, I wasn't aware. It sounds very unlikely. Tell me more," she told a journalist, who tracked her down.

    ​An advertising analytics firm says the ad has generated the highest digital response rate of any of Trivago's English-language promotions.


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    funny, the Tube, posters, advertising, social media, Trivago, London Underground, Twitter, George Orwell, United Kingdom, London
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