In George Orwell's book, Nineteen Eighty-Four, images of the sinister dictator Big Brother stare out from posters all over Airstrip One, a fictionalized and dystopian version of Britain.
But in 2017, it is "Big Sister" who stares out from posters on platforms and tunnels throughout the London Underground system, her eyes following passengers everywhere they go.
If an alien landed in London they'd think the Trivago woman runs things. https://t.co/iCpzs0MxTd— Jason Sinclair (@jlsinc) August 17, 2017
OK now I can’t stop seeing the @trivago ad everywhere I go. That poor woman.— lizzyp (@lizzyp) 25 August 2017
The woman has been chosen as the face of the travel website, Trivago, and her picture is on hundreds of advertisement posters, sparking an avalanche of tweets.
Non-Londoners. Be grateful that a brunette woman in a Trivago advert isn't following your every move. I swear she's got my PIN number now.— Dan (@ThatConnArtist) August 16, 2017
It turns out that she is actually an Australian model, Gabrielle Miller, who lives in Berlin and was not aware of her new-found fame.
I mean, how many browser windows do you need open at once? pic.twitter.com/pAYhSRyD7y— Josh Spero (@joshspero) August 14, 2017
"What? No, I wasn't aware. It sounds very unlikely. Tell me more," she told a journalist, who tracked her down.
An advertising analytics firm says the ad has generated the highest digital response rate of any of Trivago's English-language promotions.