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    Shoppers walk along Oxford street in central London, on December 26, 2015, during the post-Christmas, Boxing Day sales

    Black Friday Backlash: 'Buy Nothing Day' and the Growing Anti-Consumerism Trend

    © AFP 2019 / NIKLAS HALLE'N
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    A backlash is brewing online ahead of Black Friday on 25 November 2016 with a challenge from Bye Nothing Day - a movement that is spreading across the US and Europe in the face of capitalism.

    Black Friday, a US-inspired shopping tradition where products like televisions are heavily discounted and only on sale on the last Friday in November, has spread in popularity around the globe.

    ​It attracts queues through the night and in many cases, provokes violent outbursts as people compete for positions outside shops to secure the best bargain.

    ​​Buy Nothing Day, is also marked internationally on 25 November and has been around since the 1990s to encourage people to boycott Black Friday which organizers of the grassroots anti-consumerism group says "bullies" shoppers into buying things they don't need.

    "The rules are simple. For 24 hours you will detox from buying stuff — anyone take part provided they spend a day without spending," a statement from the group reads.

    ​The group's anti-capitalism rhetoric as seen on its website accuses Black Friday of sucking "the life out of small businesses, who cannot compete against the ruthless price-cutting."

    "If you really need to shop on Buy Nothing Day, ignore the big retailers with their aisles of organized landfill and make a commitment to support local and independent shops and businesses."

    The anti-capitalist day is growing in support with groups springing up in 60 countries, including Britain, US, Germany, Hong Kong, France and Canada.


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    anti-capitalism, backlash, consumer spending, shopping, consumerism, stores, sale, boycott, money, Internet, Black Friday, Germany, Britain, Canada, United States, France
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