The Society adds, "and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment."
"In dietary terms, it denotes the practice of dispensing with all products wholly or partly from animals." That was the Society's definition in 1979 when it became a registered charity.
And when is comes to finding a haven for vegans, all signs point to the German city of Berlin.
"Germany and especially Berlin are at the forefront of a vegan movement" that's advancing all over Europe, Sebastian Joy, Vebu's vice president told AFP.
A "movement" which has led to around 60 vegan restaurants opening up in the German capital — and far more than Paris and London, which has 40, according to website Happy Cow.
Why Vegans Love Berlin
The reason why Berlin is fast becoming a vegan haven is because the city is "younger, more hyped, and more alternative than Munich, Paris or London," according to Joy.
"There's a snowball effect: vegans attract vegans and more and more people come."
'Hedonistic Event Culture'
There's even an area in the city where young parents and start-ups live which has become known as "Vegan Avenue," where you can find cafes missing cheese, yoghurt or honey and shoe shops without leather.
According to Munich newspaper Suddeutsche Zeitung, "Being vegan is no longer an abstemious practice for a few fundamentalist animal-lovers, but part of hedonistic event culture."
Peace & Peas
Whether is questioning the provenance of their food or a desire to eat more healthily, Berlin's hipsters are turning into vegans in increasingly numbers, fronting the new food fad and maybe leading a new "movement," across Europe.