Beyond nude bodies, the pop-up rooftop bar 60 feet above the city boasts beautiful views of Westminster Abbey, the Houses of Parliament and the London Eye.
“With an open-air bar, relaxing sun-loungers, swingball (no pun intended) and even trampolines, there’s no better place to let it all hang out (pun intended) this summer,” a statement reads.
NOW TV, an internet television service that created the bar as a promotional device, is using the attention-getting event to promote contract-free content plans.
“Why? Well, as you can now get freedom from contracts with NOW TV, we decided there should be freedom from clothes too,” the company said. “We trialed the ‘clothes-free’ terrace to mark the launch of our new contract-free NOW TV Combo – giving you the freedom to choose your TV and Broadband without being tied down.”
The company recently published a survey claiming that millennial Brits are what they call a “No Strings” generation, and are less likely to be “tied down” than previous generations.
“According to the findings, today’s under 30s on average are revealed to have had 38% less serious relationships, lived in 28% more countries and worked for 15% more organisations than those 30 years ago,” Get West London said of the survey results.
Anyone over 18 can make an application to visit the bar by providing their name, age, and contact information to email@example.com.