Recent analysis from YouGov has shown that the secret formula to winning in the up-and-coming EU referendum is for the Brexit or Bremain campaigns to battle it oyt for the four million undecided voters. This will certainly be done in the coming weeks, as the Prime Minister David Cameron and his opponents Nigel Farage and Boris Johnson take to the screens.
Vote to Leave EU and help make June 23rd our Independence Day.https://t.co/sQyJIiuhYJ
— Nigel Farage (@Nigel_Farage) June 8, 2016
The TV programs, which began on UK television on the 7 June 2016 — the same day that registration closed for voting — will be between all key leaders within both the Brexit and Bremain camps. The debates will be shown on the BBC and ITV over the next fortnight.
These debates should only have ordinary members of the public and not ones with overtly political agendas #Brexit https://t.co/y5HHxbh8kj
— Mark Whitford (@whitford747) June 8, 2016
The vast majority of people tuning into watch the TV debates will no doubt use this as a guide on who to vote for.
I watched the #Brexit debates incredibly closely over the last few evenings & I've now made my decision. #InOrOut ✔️
— Kevin Pietersen (@KP24) June 4, 2016
The main reason for this could be down to the fact that the campaign group for Bremain and Brexit have failed to fully address many of the key issues that will impact the public.
Both groups have focused on immigration and trade; however these are only just a few of the key areas that must be addressed. Most voters still do not know why it's important to stay in the EU and why it would be beneficial to leave.
Watching ITV debate in a social club in the Midlands. Middle-class, middle-aged, Middle England. Farage going down very, very well.
— Jeremy Cliffe (@JeremyCliffe) June 7, 2016
The truth for many voters is that they have not really given the EU referendum much thought. The Government may have been thinking about this for the last 12 months, but for the public, this issue has only just surfaced in their minds in recent weeks and days.
David Cameron and Nigel Farage faced a grilling during a live #EUref debate on ITV last nighthttps://t.co/I85IweIQKj
— Press Association (@PA) June 8, 2016
One voter believes that people are still confused and this is because many of the issues have yet to be addressed.
"I still don't know who to vote for and this is a key concern for me, it makes a difference. I will definitely be watching the TV debates in order to understand the key points for each campaign and this I believe will help me in deciding who to vote for," a voter told Sputnik.
When you asses the US elections there are huge differences between how they campaign and the way the British politicians canvas for votes. In the US, both the Republic and Democratic parties go all out to win the hearts of the nation and sway them to vote in their favor.
Mainstream TV’s big role in shifting the EU undecideds as referendum campaign moves to primetime https://t.co/yq5WYcFO5M
— YouGov (@YouGov) June 7, 2016
But the end is neigh and the time is fast approaching when people must make up their minds on which box to mark with a cross, this is making voters nervous and these nerves are increasing as June 23 approaches. This coupled with all the information from the TV debates is leaving voters feeling slightly overwhelmed.
The move by the EU campaigns to have a primetime TV slot represents a key moment in this debate as it will surely influence those who are undecided.
