The new burger and hot dog flavored ice creams — complete with the option of ketchup and mustard toppings — will be available in different pubs across the UK over the next few months as a test to see whether savory flavors are a hit with punters.
Peter Harbrecht-Parker, food development manager for pub company Greene King, believes savory ice cream could be popular with the public and might even end up being a mainstay in pubs across the UK.
"As a nation, our eating habits have been transformed over 40 years, with international cuisines like pizza, pasta and curry becoming teatime mainstays, rather than exotic exceptions," Harbrecht-Parker said in a statement to Sputnik.
"Our desire for new tastes, textures and experiences has accelerated rapidly in recent years with flavors from South East Asia and the Americas challenging culinary stalwarts like scampi and chips."
"We've seen savory ice creams from Heston and other Michelin-starred chefs on various TV programs, so why not take it to the general public and see if savory ice cream could really be the next big thing."
While they're sure to generate some interest, whether the new flavors knock off old classic such as vanilla and chocolate remains to be seen.
The burger and hot dog festival will run from 1 June to 31 August and is available in more than 150 pubs across the UK.