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    British pub giant launches burger and hot dog flavoured ice creams

    Move Over Vanilla: Burger and Hot Dog Ice Cream to Hit Britain This Summer

    © Photo : Greene King Burger and Hot Dog Festival
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    Although more known to be cooking on a barbecue or grill, it seems burgers and hot dogs will be going cold this summer, with a British pub chain launching a series of new ice cream flavors as part of a radical new experiment.

    The new burger and hot dog flavored ice creams — complete with the option of ketchup and mustard toppings — will be available in different pubs across the UK over the next few months as a test to see whether savory flavors are a hit with punters.

    Burger and hot dog are set to replace chocolate and vanilla as the ice cream flavours of choice in British cities this summer.
    © Photo : Greene King Burger and Hot Dog Festival
    Burger and hot dog are set to replace chocolate and vanilla as the ice cream flavours of choice in British cities this summer.

    Peter Harbrecht-Parker, food development manager for pub company Greene King, believes savory ice cream could be popular with the public and might even end up being a mainstay in pubs across the UK.

    "As a nation, our eating habits have been transformed over 40 years, with international cuisines like pizza, pasta and curry becoming teatime mainstays, rather than exotic exceptions," Harbrecht-Parker said in a statement to Sputnik.

    "Our desire for new tastes, textures and experiences has accelerated rapidly in recent years with flavors from South East Asia and the Americas challenging culinary stalwarts like scampi and chips."

    As part of our latest burger and hot dog festival menu alone we have over ten different flavor combinations from around the world.
    © Photo : Greene King Burger and Hot Dog Festival
    "As part of our latest burger and hot dog festival menu alone we have over ten different flavor combinations from around the world."

    "We've seen savory ice creams from Heston and other Michelin-starred chefs on various TV programs, so why not take it to the general public and see if savory ice cream could really be the next big thing."

    While they're sure to generate some interest, whether the new flavors knock off old classic such as vanilla and chocolate remains to be seen.

    Brits tasting different ice cream flavors.
    © Photo : Greene King Burger and Hot Dog Festival
    Brits tasting different ice cream flavors.

    The burger and hot dog festival will run from 1 June to 31 August and is available in more than 150 pubs across the UK.

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    Tags:
    ice cream, hot dog, pub, burger, society, food, Greene King, Great Britain, Manchester, United Kingdom
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