14:48 GMT +306 December 2019
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    Black pudding

    Superfood Status for Britain’s Humble Black Pudding

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    Synonymous with a greasy fry-up in a café, the humble black pudding in Britain has been given a superfood status. The delicacy of dried pig’s blood and oats now joins the likes of kale, kohlrabi and avocado oil to be awarded with the marketing accolade of 'superfood'.

    Its roots are humble, it’s ingredients — frugal. Black pudding is made from blood mixed with oatmeal that congeals when cooled. The reason black pudding it set to become the dietary buzzword of 2016 is down to MuscleFood, and online food shop that specializes in lean meats for body builders. 

    A MuscleFood spokesperson said that black pudding had become so popular with its customers – they declared it a “new buzzword in clean eating” and ranked it a “superfood for 2016”.

    Others may not be so keen to chomp down on congealed blood.

    But the breakfast staple is expected to surge in popularity in 2016. It is rich in protein, iron, zinc, potassium, calcium and magnesium – and very low in carbohydrates.

    However, according to the NHS website, naming foods as superfoods "exploits the fact that healthy lifestyle choices, including diet, can reduce our risk of chronic diseases like heart disease, stroke and cancer".

    Even though the European Union has banned health claims on food packaging unless backed up by scientific evidence, the trend to associate certain foods as being 'super' continues.

    It seems that black pudding, Britain’s new superfood, should be taken with a pinch of salt.


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